Comparison
Best Data-Removal Services (2026)
We compared the leading personal-data-removal services on free options, price, coverage, and who each one fits.
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Data-removal services find your personal information on data-broker and people-search sites and get it taken down, then keep checking so it stays down. The right pick depends on whether you want a free way to see your exposure first, a long-established hands-off service, or the most affordable automated coverage. This comparison looks at three well-known options on the things that matter. Prices were checked in August 2026 and shown in each service's default currency; they vary by region, so follow each link for local pricing. We earn a commission on some tools at no extra cost to you, which never changes our assessment.
Our top picks
A genuinely useful free exposure report plus automated removals from hundreds of sites, and an assigned human Privacy Agent on higher tiers.
Try OpteryA long-running, hands-off service with human-assisted removals and quarterly privacy reports - a safe, proven choice.
Visit DeleteMeAffordable, fully automated removals across 420+ data-broker sites, with custom removals on its Unlimited plan.
Visit IncogniHow they compare
Prices shown in each service's default currency (Optery and DeleteMe in USD, Incogni in EUR) and vary by region; use each tool's link for local pricing.
| Tool | Free plan / trial | Starts from | Coverage | Best for | |
|---|---|---|---|---|---|
| OPOptery | Free plan (exposure report + self-service) | from $3.99/mo (Core) | 380-635+ broker sites by tier | Seeing your exposure free, then automating removals | Try |
| DeleteMe | No free plan | from ~$10.75/mo ($129/yr) | Major data brokers + quarterly reports | Hands-off removal with human assistance | Visit |
| Incogni | No free plan (money-back guarantee) | from EUR 5.99/mo (annual) | 420+ broker sites (3,000+ custom on Unlimited) | Affordable, fully automated removal | Visit |
The tools in detail
Optery
4.6Best for: Seeing your exposure free, then automating removals. Starts from from $3.99/mo (Core); free plan (exposure report + self-service); coverage: 380-635+ broker sites by tier.
Read our full Optery reviewDeleteMe
Researched for this comparison
Best for: Hands-off removal with human assistance. Starts from from ~$10.75/mo ($129/yr); no free plan; coverage: major data brokers + quarterly reports.
Incogni
Researched for this comparison
Best for: Affordable, fully automated removal. Starts from from EUR 5.99/mo (annual); no free plan (money-back guarantee); coverage: 420+ broker sites (3,000+ custom on unlimited).
Also worth considering
Beyond the tools above, others worth researching include Kanary, Aura, Privacy Bee. We will cover verified reviews of these separately.
Frequently asked questions
Which data-removal service has a free option?
Optery offers a free plan with a personalized exposure report and self-service removal tools, so you can see where your data is exposed before paying. DeleteMe and Incogni are paid-only (Incogni has a money-back guarantee).
What is the cheapest way to start?
Optery's Core plan starts at $3.99/mo, the lowest paid entry here, and its free plan lets you start at no cost. Incogni starts at around EUR 5.99/mo billed annually.
Which covers the most sites?
Optery scales from 380+ to 635+ broker sites by tier (plus custom requests for 950+ total on Ultimate), and Incogni covers 420+ sites (3,000+ custom on Unlimited). DeleteMe targets the major data brokers with human-assisted removals.
Do these services work forever?
No - data-broker removal is ongoing because brokers can re-list your information. All three run recurring removals and monitoring to keep taking your data down over time.